Month: September 2016

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PSP

SERRA DA ESTRELA, A PSP FAVORITE LOCATION (AND CARLOS PEREIRA’S TOO!): THE ULTIMATE DRIVE RANGE

Serra da Estrela is a mountainous range situated between the municipalities of Seia, Manteigas, Gouveia, Guarda and Covilhã, about 100 kilometers (60 miles) long and is 30 km (19 mi) across at its widest point. Due to its huge granite ridge, it offers bizarre crags and gorges, mountain streams and lakes, beautiful forests and magnificent…
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PSP

What does a Creative Executive do?

Source: WiseGEEK A creative executive is a person who manages the creative product of a business, such as a movie studio or advertising agency. This position is sometimes also known by other names, such ascreative director or media director. For a movie studio, TV network, or the…
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PSP

How to Write an Advertising Script

Source: Chron   The short length of radio and television ads make it seem that writing them would be simple. In fact, they are more difficult to write because they need to convey the advertiser's message in a meaningful way in such a short time.…
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PSP

5 Important Tips for Creating an Effective TV Commercial

Source: Innovations Branding House We’ve all seen the typical local television commercials. Many of these advertisements are hired out by local news stations or media services. They come to your location and shoot a commercial, letting you present your business – usually in the form…
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